About

About
About
About
About
About
About

About

About
About
About
About
About
About

BORN, BRED, BUILT IN
BAJA CALIFORNIA

Established in 2022 by off-road enthusiasts and Baja race winners, Armageddon Performance Products is driven by a deep passion for off-road racing, dedicated to pushing the limits of performance and innovation to support the sport at its highest level.

BORN, BRED, BUILT IN
BAJA CALIFORNIA

Established in 2022 by off-road enthusiasts and Baja race winners, Armageddon Performance Products is driven by a deep passion for off-road racing, dedicated to pushing the limits of performance and innovation to support the sport at its highest level.

OUR LEADERSHIP

Our team is a combination of industry veterans and race enthusiasts, bringing proven expertise in expansion, powersports and racing.

Christian Okonsky
CO-FOUNDER & CEO
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EV industry pioneer with 25+ years of experience. Founded and led two companies (AYRO and Volcon ePowersports) to NASDAQ listings in five years. Now driving innovation as Executive Chairman and Co-Founder of LYNX Motors, shaping the future of electric mobility.

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Erick Kozin
CO-FOUNDER & COO
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Action powersports marketing expert with 15+ years of experience. Second-generation Baja racer and Baja 1000 winner. Spearheaded Monster's international expansion into 16 countries across LATAM and APAC, demonstrating global market growth expertise.

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MELISSA COFFEY
CMO
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Award-winning veteran in motorsports and powersports industries. Pioneered FOX's early marketing and race presence in off-road sector. Four-time startup sales and marketing executive. Contributing writer at Powersports Business. Currently serving as CMO at LYNX Motors.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

ROD KELLER
Board Member
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Accomplished CEO with a track record of business transformation and growth. Led $120M sale of Segway to Ninebot, achieving 15x ROI. Guided AYRO to a successful NASDAQ listing. Established global manufacturing at Club Car and built Siemens' North American business. Currently leading LYNX Motors as CEO.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

ChAD Conley
DOD Program Director
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A decorated Green Beret, Chad Conley is the founder of 50 For The Fallen, an organization dedicated to supporting veterans. Committed to empowering those who have served, he also serves as a Military Liaison for Spartan, a company specializing in advanced training programs.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

PIONEERING THE FUTURE OF OFF-ROAD DEVELOPMENT

Established in 2022, Armageddon Performance Products is on a mission to redefine off-road performance by delivering innovative, durable solutions that set new standards for excellence.

$13B
EXPECTED MARKET SIZE BY 2032
6.2%
Projected CAGR (2023-2032)
$7.5B
MARKET VALUATION OF OFF-ROAD INDUSTRY

Company Roadmap

Armageddon's strategic roadmap encompasses multiple initiatives designed to establish market dominance and drive growth.

Products

Our vision is to drive innovation, expand product lines, and set new standards in the off-road market. Built in Ensenada, Mexico, and Huntington Beach, California, our products deliver unmatched quality and performance.

Partnerships

Armageddon's partnership strategy leverages the power of competitive racing and influential figures to accelerate brand recognition and product development. By sponsoring 5-10 race teams across multiple series and collaborating with industry ambassadors, we create a robust platform for showcasing our products' capabilities in demanding environments.

Contingency Program

Armageddon leverages contingency programs as a powerful tool for brand expansion in the off-road segment. These programs incentivize racers to use and promote our products, offering rewards for podium finishes. This strategy not only increases brand visibility but also extends our product testing across a wider range of competitive scenarios.

Military Applications

Armageddon is leveraging its expertise in off-road performance to address the unique needs of military operations. With Can-Am UTVs widely used by the Department of Defense for critical missions, our high-performance parts offer significant potential to enhance these vehicles' capabilities in challenging environments.

OEM Specifications

Our goal is to develop aftermarket parts meeting OEM specifications for vehicles like Bronco, Jeep, and Raptor. Expanding into mainstream off-road vehicle markets with high-quality aftermarket solutions will drive Armageddon's growth and increase our market value.

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